Liquid + Arcade

Liquid Advertising (LQA) is an advertising and marketing firm focused on serving the video game industry. In the last five years, LQA  built, “Arcade,” a full-service creative partner group to the original Liquid. LQA approached Sunday Afternoon for a rebrand that reflects the company’s expansion and new capabilities. For the identity we embraced the nostalgic glow and visual language of all things arcade, designing custom lettering for the logo, and an expansive pattern-based identity system.

Client

Liquid + Arcade

Year

2020

Team

Juan Carlos Pagan, CD

Ahmed Klink, CD

Beatriz Lozano, Senior Designer

Kee Wei Chin, Designer

Xiaoyu Xue, Motion Designer

Client

Liquid + Arcade

Year

2020

Team

Juan Carlos Pagan, CD

Ahmed Klink, CD

Beatriz Lozano, Senior Designer

Kee Wei Chin, Designer

Xiaoyu Xue, Motion Designer