Yahoo Women's History Month

Throughout history women have been pivotal as creators and inventors, shaping the world as we know it. This design was inspired by the patents and sketches of early inventors including Sarah Boone, Mary Anderson, and Hedy Lamarr. I loved how in many of these documents, the inventors included handwritten elements along with the illustration of their design that preserved a piece of their personality. This inspired me to include hand-drawn arrows and values in my rendition of the logo, juxtaposing the sharp clean lines of the Yahoo letterforms. For the color palette, I chose to lean into Yahoo’s iconic purple, because purple has also historically been a symbolic color for women's movements not only in the United States but around the world.

Client

Yahoo

Year

2023

Team

Beatriz Lozano, Designer

Client

Yahoo

Year

2023

Team

Beatriz Lozano, Designer