Sam for Six

Campaign branding for Samantha Magdaleno for Michigan State Rep. District 6. Sam is a third-generation Detroit resident who has dedicated her life to helping others through her grassroots activism, including bringing undocumented families together and being on the front lines at Standing Rock. Inspired by Sam's grassroots background the identity features bright colors and a unique font, inspired by Chicano activist iconography. 

Client

Samantha Magdaleno

Year

2018

Team

Beatriz Lozano, Designer

Client

Samantha Magdaleno

Year

2018

Team

Beatriz Lozano, Designer