Creative Week 

Honored to have been asked to design the identity for this year’s The One Club's Creative Week identity with the Sunday Afternoon team. For this project, I brought together my love of typography, creative coding, and branding to create a dynamic identity system. The logo was inspired by the geometric forms of The One Club’s iconic awards, the cube, and the pencil. The identity was created using Java Sans, an interactive digital brush typeface I designed in p5. I created a mini-site for the release of the identity that allows users to create their own unique CW logo.

 


Client

The One Club for Creativity

Year

2022

Team

Beatriz Lozano, Design Director

Juan Carlos Pagan, CD

Xiaoyu Xue, Designer

Client

The One Club for Creativity

Year

2022

Team

Beatriz Lozano, Design Director

Juan Carlos Pagan, CD

Xiaoyu Xue, Designer

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